'Boresha Dada; Defying patriachal Trends: Collaboratively Investing in the Future of the Girl Child'
Boresha Dada is Swahili and it means “Make a Girls' Life Better” in English language. It is a global campaign that addresses the growing rate of teenage pregnancy and lack of basic knowledge and survival skills among adolescent girls; by raising awareness, building partnerships and influencing policies in the health and education sectors that will help in mitigating teenage pregnancies among girls. The campaign seeks to mobilize individuals, communities, institutions and governments to unanimously take up the responsibility of creating lifetime opportunities for girls and help girls and boys in preventing unintended pregnancy. This campaign envisions the use of digital media to create an enabling environment for girls and particularly teen moms to thrive and lead self sustaining lives by defying societal norms or patriarchal trends. This campaign also helps in achieving Sustainable Development Goals(SDGs) which are Good health and well being, gender equality and decent work and economic growth.
Boresha Dada aims to sensitize and bring awareness about the need for sexual reproductive and health rights (SRHR) and survival skills; to help in reducing the dropout rates of girls in school, reduce teenage pregnancies, create alternative sources of income generation for young women and girls while keeping their dignity intact, mold young girls and women into whole beings who are independent and dependable.
Specific objectives of the DAC
1. Consolidate support while encouraging community action to make the campaign visible both at the local and global level.
2. Act as a channel where young and old people from both genders openly discuss comprehensive Sexuality Education, adolescent sexual health and defying societal norms to support teen moms in an all round approach.
3. Will lead to a global advocacy campaign for adolescent/youth friendly health services.
4. Create awareness of teenage pregnancy and sensitize both local and international media on the need for reporting on issues facing adolescents that can be put on a larger development context.
The campaign’s direct beneficiaries are girls aged 13-19 years who are vulnerable teen moms from low income households in Western Kenya. My larger target audience includes religious & educational institutions, communities, governments, media houses, other like minded local and international agencies.(WORLD PULSE, UNFPA,PACHO, AKILI DADA, PLAN, INSPIREIT) who are also potential partners in this campaign and various programs under the same.
Important factors for this campaign are partnerships, collaboration and linkages with like minded organizations, stakeholders, policy makers and CHWs who work on health specifically SRHR and education will help in connecting the girls with resources.
Participatory community approaches both online and offline where teen/ young women are involved, influential people contributing their voices in breaking patriarchal trends and societal norms and beliefs in context of sexual education and teenage pregnancy. For example not reintegrating teen moms back to school, need for vocational institutions to admit teen moms
Media and campaign activities that will create a ripple effect
For successful implementation of this campaign there will be two phases each lasting 6months from June to November 2017 and from December 2017 to June 2018. I will also use various media platforms to rally for support including and not limited to emails, photos, videos, audio, infographics, live tweets, Facebook on Social Media( World Pulse, Facebook, Twitter, Instagram), Linked In), Blogs and Campaign and Akili Dada Websites, Mass and Print Media(Radio,Television,Newspapers and Magazines) IEC Materials(Tshirts, bags,mats, posters, hand bands)
The audience for these campaign will be engaged through a range of activities; newspaper reviews, skills training and workshops, Community Outreach Programs, Online and Offline discussions, radio & television shows, documentaries, stories on World Pulse and other blogs, reports. However the campaign faces potential barriers including language barrier and unstable or limited or expensive internet access within my local community these will be overcome by use of Swahili language during radio and TV shows and print media. I will also Use scenarios that elicit anger, pain and empathy for example
1. Support the campaigns petition towards advocacy for adolescent/youth friendly SRHR services organizing seminars, workshops free of charge that will encourage peer to peer discussions.
2. Give recommendations on the best practices or report improvement of livelihoods of teen moms through writings, audio-visuals and art.
3. Report and participate in various events of the DAC and its related programs
4. Support petitions that will advocate for policies that create an enabling environment for the girl child and young women to thrive
5. Support the campaign fundraising efforts through crowdfunding, donations and buying the various handmade products like bags, crotched mats, clothes and jewellery.
6. Forge partnerships and Influence behaviour change among adolescents/teens, general attitudes and societal norms, cultures and patriarchal trends that are harmful for adolescent girls as regards SRHR and education through stories, videos, audio visuals, plays, poems, songs, paintings, Q&A.
Reporting will be done by:
1. Encouraging beneficiaries to participate share their success stories by join online and offline discussions or call in during radio and television shows this will inspire people to act and champion for girls rights
2.Holding press meetings/conferences to share on successes, milestones and challenges
3.Share posts,photos, inforgraphics, videos, audio visuals, written reports on Website and social media. For Example, We have supported more than 30 young girls who dropped out of school as a result of unintended pregnancy with training in sewing, crocheting and baking skills for enterprise development. With your support we can reach 50 more girls in western Kenya.