I am very passionate about empowering women so that they become economically liberated. My belief is that if a woman has a livelihood she can be able to negotiate herself in more ways than one. She can be able to fight some misconceptions that face most women that include cultural beliefs that women cannot be independent, resulting in domestic violence, lack of sexual health negotiation among other social ills. My training aims to improve this situation by training women who have never held a computer in their lives to be able to market their products on social media so as to reach a wider audience.
I am going to invite stakeholders that will help me facilitate my main campaign. I am going to work with small holder female farmers and women who are involved in crafts making, therefore I am targeting stakeholders from the government (Ministry of women affairs; Ministry of Agriculture), successful entrepreneurs, marketers and buyers and the women whom i am targeting(the small holder farmers and craft manufacturers).
I will use the training toolkit but also make sure i give some examples that are relevant to our local setting. Use of examples that show what is around is will be beneficial in making them understand the matter at hand in our own context.
It would be good if i had a projector, but i will use what i have which is my laptop and my printer and basic stationery. I will photocopy whatever parts of the manuals that they need so that they have something to take home and refer top later.
Issues of safety are not a big concern since these trainings will be held indoors and it’s secure. We will conduct practical visits to the stations where these women farm or conduct their craft making.
I am hopping this venture will change the face of the women in small businesses so that they reach greater audiences. They should finally be able to open online shops, negotiate prices and have online databases of their suppliers and stakeholders.