WHAT IS THE MAIN GOAL OF YOUR DIGITAL ACTION CAMPAIGN (DAC)?
The main goal of my digital campaign is to advance economic empowerment of women through training in social media marketing to reach a bigger market.
WHO IS THE AUDIENCE FOR YOUR DAC?
If it was just possible to shout that my audience is ‘everyone’ i would, because I want the impact of my campaign to reach all four corners of the world.
However, it is important that I narrow down my audience and the people i am targeting firstly are the advocates for women empowerment, then stakeholders who deal with small holder farming and entrepreneurs, buyers and marketers.
In the end i want everyone to make a contribution to my campaign, to buy one handmade craft that will benefit these women most of whom are either HIV positive, domestic violence survivors and mothers of disabled children who are economically disadvantaged.
WHAT ARE SOME ACTIONS WOULD YOU WANT YOUR AUDIENCE TO TAKE?
I want my audience to open online shops on their own, to have facebook pages, online databases, connecting with stakeholders from different countries.
I want these women to be economically liberated and be able to negotiate their rights ,sexually rights among other social ills.