I initiated the AWE: Digi Up! Training to empower students currently volunteering for the project Advocates for Women Empowerment. We discussed how to utilize digital technology to raise awareness on pressing issues relevant to women, on World Pulse and the opportunities its platform can provide for our advocacies, and how identified some steps to increase the reach of the social media presence of the network. The Advocates for Women’s Empowerment is an advocacy project of which I volunteer. The advocacy project aims to build a network of young women and men who would like to share their capacities and skills in advocating for women’s issues and solutions. AWE primarily uses social media (Facebook) to reach out to interested individuals
The training reinforced my belief that young people being digital natives are important audience of our advocacies, as well as being potential multipliers of our messages. However, the volume of social media content out there is also a challenge for us to be more creative so that we can cut through the 'noise' and effectively engage our audience.