Part II: Create a Resource Strategy

The next step is to focus on the specific change you wrote about in your Elevator Pitch, which will become your mission statement for your vision, and your driving force for your efforts for change.  Analyze what you think you might need to get there. Together, we will crowdsource to come up with the best strategies. We will use our amazing online community of women leaders and help each other strategize how best to use our resources. We will begin with an analysis of our resources, and then we will ask you to share this analysis through a journal post, and to help others strategize how best to use their resources through your online comments. This next exercise will help you further outline your next steps.

If you print out this module you will find the Resource Strategy graphic as part of the materials, if you are reading this on a computer please click here and download the Resource Strategy graphic

  1. On the space that says, “Resources Needed for My Goal” list ALL the resources (even those you don’t yet have) that you think you might need to reach your goal.
  2. Under “I Already Have” list resources you already have on your resource inventory and that are available to you. Think about those personal, local and global resources you already have. Which of your assets can you use to help make this vision real?
  3. Under “I Still Need” list any resources you don’t currently have access to that you think will be needed to accomplish your goals.
  4. Under “Ideas to get what I need” write any ideas that come to mind right now for getting new resources.
  5. Under “Ideas for Using Resources in a New Way,” note how you might be able to redirect existing resources for greater impact.
  6. At the bottom, note what resources you have plenty of. These are resources that you can share with others!

Continue to fill in this form as you go through the rest of this training and strategize with fellow training participants over the course of this module. Note: Consider reviewing your graphic with your mentor!

How could you make use of existing resources, redirect resources, or connect resources in a new way?

Often times, redirecting resources is the fastest way to reach our goals. This was true in the case of Africa Bridge, shared at the beginning of this module. This NGO had all the resources they needed to help Tanzanian children, but they had to use them in a new way to make an impact. Another example of a strategic resource decision comes from the English Language School, which teaches adult immigrants and refugees in the US. When they first started, they did not have enough money to pay the five or more teachers that would have been needed to offer all the classes they wanted to provide. Instead of hiring a teacher, they hired a Volunteer Coordinator. This person spent all her time searching for volunteers from the community who would come teach the classes for free, training them to do their work, and supporting them as they taught the students. The resources they devoted to hiring one staff member were multiplied as that person brought in over 100 community volunteers. Those volunteers, in turn, became dedicated supporters of the school and increased the flow of resources, financial and otherwise, available to the school. Through careful direction of resources, the school was able to have a greater impact.

 At other times, we really need to find additional resources.  The key is to find an audience that wants to help us make changes and get the word out on important issues. There are many examples of how knowledge, skills, funds, and information can be used more creatively to make a big difference. For example, can you:

  • Use the most popular channels of communication in your area to reach people, instead of using media that aren’t fully developed or that don’t reach people who might be able to help you? See World Pulse community members using radio to effectively reach their communities.
     
  • Can you ask people affected by the problem to share what would be most helpful, as Jacqueline from Bolivia did to get people talking about the oppressive tactics of her government? Jaqueline used social media such as Facebook groups to ask tough questions to her community in a very effective and tactful manner. Read more here.
     
  • If you don’t have the funds for a big campaign, or your non-profit has limited funds, can you rethink new ways to accomplish what’s most important, while letting go of less needed goals? See WP leader Neema for an example of someone who has had a big impact with limited resources in her community in the Democratic Republic of Congo.
     
  • Find international mentors and supporters?  See WP connector, Achiengnas for someone who found international mentors for her girls’ program. Keep reading about Achiengnas projects here.
     
  • Use online resources to start your own business or organization? See WP user Adanna, who started InspireIT, a program to encourage girls in STEM (Science, Technology, Engineering, and Math) based on resources she found online! 

Thinking Exercise

  • What resources do you have that most surprised you?
  • Did you come up with any new ideas for how you can use your existing resources more creatively, for greater impact?
  • What is the one resource you don’t have that if you prioritized, would have the biggest and quickest impact?
  • Where might you find the resources you’ve prioritized as most important in your next steps?