When Africa is mentioned, what comes to your mind? Is it a dark continent where wild animals roam about, or is it of a people who are deeply entrenched in backward traditions such as Female Genital Mutilation or polygamous families? There are different perceptions as to what Africa is as perceived by people from the other continents.

Two years ago, I listened in on a BBC programme where young African students recounted their experiences in Asia where fellow students kept on bugging them with questions about the life in Africa. While the questions exhibited the ignorance of the young Asian students, this programme left me disturbed. Why would anyone think that in Africa, people slept on trees? Who is to blame for this widespread misconception?

I have always believed that if we as Africans do not tell our stories, someone else will and when they do we will be left lamenting about the stories told about Africa. With technology getting better day by day, the young people on the continent have a chance to tell the world about Africa. And this is something that I am truly passionate about.

Having worked on a mobile cinema outreach programme that aimed to promote African films in Africa, I have realized just how the African story is yet to be told. When I was young I always dreamt of being a journalist. I never had a single idea about what it was but by and by as I went on to high school, I worked towards this passion where I was a member of the journalism club. As young aspiring journalists we were always reporting to fellow students about how our school was performing in the art and sports competition. I have gone on to work as a cultural journalist reporting about culture, arts and film.

I have realized how our society has not entrenched the art of telling the world about the beauty of our country. Instead the mainstream media has continually gone on each day recounting the endless wrangles within the political arena. As a journalist I just don’t want to be another reporter who tells the society about the political, governmental or the obvious news that my people are accustomed to. I want to tell news that positively impacts the society in which I live in. It is in this breath that I dream of an informed society where the young people tap into the advantages provided by new technological advancements to tell the world about their culture.

I look forward to the entrenchment of citizen journalism among youth so that together we can change Africa’s image. This is why I believe the VOF training is an opportune moment for me as an individual and for the society in which I live to make that decisive decision; decisions that will enable us stand up and tell our stories to the world.

As a VOF correspondent my aim is to tell stories that allow others become aware of what goes on in Africa. We are a people with strong cultural practices, some that are seen as harmful yet we have not had the courage to let the world over understand who we really are. It is our time to speak up and get our voices to be heard. This is why I want to empower youth through citizen journalism. By equipping them with skill such as filming and film editing they will be able to create programmes that will go a long way in educating the world over. This I believe will not only give them a chance to tell the African story but also create employment opportunities for very many young people. I am convinced that If Africa does not stand up to tell her story, no one will.

Take action! This post was submitted in response to Voices of Our Future Application: Your Vision.


Hi, Achitsa,

i liked what you wrote. "mobile cinema outreach programme that aimed to promote African films in Africa," can you please tell me a little more about it. Sounds interesting. I think India too has more mobiles than internet. Interesting similarities on many fronts - hunger, tenacity of people. Please do share your thoughts.

Best & regards, neeta


This entry is so positive and I too would love to learn more about this cinema outreach program. I think that the barriers of stereotyping and media hype becomes predominant in our world these days and it is nice to hear a voice of reason bringing a different perspective.

It sounds like you have a life ahead of you of journalistic value. I agree with your assessment that it is time to speak up and tell your own story and I am sure that with your work, you will.

Great journal.

Theresa VE

There is hope and a lot that I love about my continent. You can read more about the cinema Outreach at www.lolakenyascreen.org. I believe there is something good each one of us can offer that's why I want to spread this through writing.

Beth Achitsa

Achitsa --

You beautifully bring up the power of language. When others tell our story, their words will be different than our own, thereby slightly changing how others see us. Millions of stories later, we might not even recognize ourselves. At some level, our entire world is formed by the story of that world, by who told the story, by the words they used, by how often we hear that story, and by how much we feel power to contradict that story and whether we speak up.

I believe that, indeed, this has happened with Africa, as well as many places and people. I want to hear all the stories you are working to bring out in Africa. I want to see people choosing their own stories and crafting the words that define their worlds.

Thank you for your good work.


Thank you Frances,

This indeed very true and very powerful. No two people can see things the same way. This is why Africans should stand up to tell African stories. Indeed with new technologies we can tell the world about Africa!

Beth Achitsa