Creating an online profile has become a trend. First, we went online to stay connected with family and friends. We shared pictures, videos and life events. It’s been fascinating how we shortened the distances. Today, there is more business to it than just connectivity. Companies realized the influence of social media on people and created advertisements, solutions, and applications to be accessible by those available online.

As a social media user, you do not want to be there just to be sold an idea or a product; you also want to be connected to be part of that idea or product. This is where the job search comes to play. In the first part of this job search series, we talked about your online connectivity to find employment easier and in less time. Weather on facebook, linked or even twitter there is always a way to find a job.

Let’s talk about your social media profile. There are so many of them out there but I would like to start with Linkedin. For those of you who do not know what linkedin is, it is based on the same idea of social media networking service, but its more business oriented. Creating your linkedin profile is essential in today’s business world. Make sure you create a profile with professional photo of you and detailed description of the most recent job you held or currently holding, and less details on the previous occupations. Does that mean you do not mention every work you have done in the past? No! Your linked in profile is your online resume. It has to be eye catching, easy to read and allow your potential employer to know your best skill set and experience in a timely manner. Recruiters or employers see too many resumes. They need to find what they are looking for as quickly as possible.

Once your profile is completed, connect. Search for NGOs, local companies in your area and ask to be in their network. This will allow you to see updates from them for job openings and tag yourself to them when you see something that might be of interest to you. Do NOT ask to join a network without completing your profile. It is not professional and may cost you an opportunity. Also, avoid sharing personal photos and life events. Employers do not want to see that. It will make your profile looks less professional.

Some of the features I like on Linkedin is that once your profile is completed, you can export the information to a PDF file and save them on your computer as a complete resume. One downfall about this feature though is some of the unnecessary formatting lines or additional characters that may be added to your resume when the online browser retrieves the information from the site. Without making this super complex, the web site information is stored in a database and your web browser (chrome, internet explorer, Mozilla firefox, etc.), which runs the interface of the site, will also run the functions that allow you to login/logout, add a photo, send an email and in our case, retrieve information to be downloaded to your computer. Each browser named above may work differently and downloading contents through different systems may cause errors, such as extra lines, double spacing, and other errors that can make your resume looks unprofessional. One tip is that you review whatever is downloaded and make sure all the information you listed are there. If not, create a new word document and start copying the pasting your resume to a new file. Make sure you revise every section before you go ahead and send it somewhere.

I am adding a link to a manual for beginner users of linkedin. Please read through it and let me know if you have any questions.

In my next post, we will talk about other social media connectivity and how this can help you find employment.