MY MAIN GOAL
The main goal of my Digital Action Campaign is to make technology work for the small business women. That is using it to be more efficient, more profitable and attract customers. First I want to create an application that will be easy to install in a smart phone for her to be able to access online wholesalers. Already there are 2 big wholesalers in my community who have introduced online shopping. She will be able to buy online after comparing prices and pay also online making her save time and lower risk of going around with hard cash. Secondly I want her to be able market herself on social media and network with other women using just her cellphone.
Audience of the DAC
My audience will be the small business women who are not technologically savvy.
Actions To Be Taken
I want my audience to invest time and energy on this campaign as they will not only be doing it for themselves but also giving others motivation and encouragement to use this application and internet tools for their businesses in the future.
All ideas and comments to make this campaign a success are most welcome and appreciated.