My Proposal

Carolyn Seaman
Posted April 13, 2016 from Nigeria
DAC Flyer
DAC Flyer (1/1)

Background

I plan to run a digital action campaign titled, 'Make Girls Voices Count'. The campaign would run on the radio for 3 months and mobilize community action towards girls' empowerment.

The digital action campaign would share girls stories over a radio series program. The radio series would air every week for 3 months and each episode would feature 3 segments:

  1. an audio playback of a girls' story. The girls stories would be recorded before the show and played back to kick-start the discussions of the day.
  2. a brief discussion of the subject matter of the girls' story where some colleagues (experienced gender experts) would join me as guest speakers in the studio to lead the discussion on the specific issue in the story of the episode.
  3. a call-in session to take questions and comments from listeners. This session would take the listeners reactions to the story shared and the discussion by the guest speakers.

Finally, the program closes with the call-to-action and shares other relevant information to listeners.

The campaign would also feature a live tweet, #MakeGirlsVoicesCount, sharing strong quotes and highlights of the discussions and action steps. In addition to the radio series, the girls' stories would be adapted into comic-book-style animations that would make for an engaging story series shared across a number of social media platforms.

This digital action campaign seeks to spotlight girls' voices on various issues affecting them such as; early marriage, early childbirth, lack of education, child labor or abuse, gender-based violence and other issues affecting them. The campaign would share the girls voices with the public through a 3-month radio program and also online and via Social Media.

From childhood, the boy's voice is considered supreme and worthy of nurture and support, while the girl's voice is ignored and forced into silence.'

We want to teach the girls to use their voices to influence their lives and their communities. And we want to inspire social change in people's perceptions and behavioral attitudes towards girls.

What is the main goal of your Digital Action Campaign (DAC)?

The goal of the #MakeGirlsVoicesCount digital action campaign is to promote gender equality in my community by amplifying the voices of girls.

Who is the audience for your DAC?

The audience for my digital action campaign comprise the general public who are targeted from the listenership profile of the radio station where the campaign would be aired, Facebook, Twitter and Google+, YouTube, as well as various websites will be used for this campaign.

Radio Listeners - The listenership of the radio station that would air our campaign automatically become our largest audience because they are the first contact with the girls' stories we would be sharing on each episode of the radio show.

Girls would also be mobilized to listen in on the show and this would be done by notifying various schools so that the program times are announced during the assembly in various schools in the community.

What actions would you want your audience to take?

The specific ask of my digital action campaign would require our audience to:

  1. Share girls' stories - Girls' stories abound around us and we need to share those stories so that they inspire other girls to speak out and also kick-start social change in the perceptions and behavioral attitudes of people towards girls and women in our communities.
  2. Share the resources - Girls Voices Initiative offers a skills program for girls. Also, its networks include relevant development initiatives and partners that can provide advanced solutions for girls such as legal aid and other advanced support. The audience would be informed about how to connect these resources to the girls who desperately need them.

The campaign is inspiring people to champion girls' voices and equipping people with knowledge of resources that exist to benefit girls that need them. We encourage individuals to be aware and sensitive to girls' realities. And each individual listener can simply start where they are by taking 2 actions: share girls' stories with us and share our available resources with the girls who need them.

Comments 8

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Tamarack Verrall
Apr 14, 2016
Apr 14, 2016

Dear Carolyn,

This is a wonderful program, and it is bound to be of enormous interest to all who have longed to experience girl's voices being heard, to girls who have not yet imagined how important their voices and ideas are, and to a wide audience who hopefully will be curious and then amazed. Carrying it into follow up discussion and a much wider circle of opportunity for these stories to be heard is such a great plan. It inspires possibility just by reading it. I hope that you will share these programs on WorldPulse so that we can all hear what these girls have to say. Good luck with it!

In sisterhood,

Tam

Carolyn Seaman
Apr 19, 2016
Apr 19, 2016

Dear Tam,

I am always excited to hear from you. Thank you for sharing such powerful comments to my proposal.

I am encouraged reading your perception of my proposed program. It helps me see how clearly you understand it and the fact that it reaches out to the girls and also reaches out to a wide audience of people.

Developing the program was engaging, with all the brainstorming at various levels. And I must appreciate my local team, my mentor and wonderful Sisters like you who have joined to engage the process. 

I am also excited about the wealth of possibilities ahead of this program and I am very anxious to share the experience on the World Pulse platform - so you can count on the juicy details to emerge from this project. 

Once again, thank you for sharing with me. I am truly grateful and blessed!

In warmth and love,

Sherna Alexander Benjamin
Apr 15, 2016
Apr 15, 2016

Dear Carolyn,

This is indeed a wonderful campaign and affording young girls the opportunity to use their voices is indeed an empowering tool, radio is one media which is still sought after today, when families cannot purchase a television they would have a radio. Use this tool well for it has great power.

Sherna

Carolyn Seaman
Apr 19, 2016
Apr 19, 2016

Dear Sherna,

Thank you for your empowering words. I agree that radio is an important medium for reaching a wide audience, particularly in Africa where television is rarely a priority for many families. I am also convinced that the radio would provide a wide reach across various people; the girls, policy makers, development partners and the general public. I am looking forward to sharing back positive feedback from this exciting project.

Once again, thank you for taking the time to read my proposal and share your thoughts and encouragements.

In warmth and love,

Maya Muñoz-Tobón
Apr 18, 2016
Apr 18, 2016

Dear Carolyn,

This is such a well designed and detailed campaign. The use of multiple media to reach the girls and the communities where they are, is a great strategy. Radio is a very accessible media for so many families.

I can see how you can invite girls to share their stories but also bring in their friends and relatives to share their stories too. This is a wonderful way to start building a network of young women coming together and sharing similar experiences, and sharing the resources available to them. I really look forward to see how the stories translate into the comic-book animation that will be amplify in social media, such a wonderful way to incorporate multiple creative outlets. 

Warmly,

Maya

Carolyn Seaman
Apr 19, 2016
Apr 19, 2016

Dear Maya,

I am humbled by your inspiring words. It was a very enriching experience incorporating my learning into the design of this campaign. And I am grateful for all I have learned in the course of the VOF training program. Plus, my mentor has been an awesome support working with me every step of the way.

I tried to be creative with the campaign to explore as many digital tools possible to strengthen the campaign. The radio platform would reach a wide audience (including those who have no access to the internet) while the social media platforms would also reach out to the digitally literate people. And I thought it would be great to adapt the stories we share on radio into the comic-book-style animations to make the stories more engaging on social media. And this is also largely influenced by the fact that Girls Voices Initiative is big on visual imagery to advocate its issues.

I am excited and pumped to launch this digital action campaign in my community and I look forward to sharing the feedback on the World Pulse platform. Digital Action Campaigns are completely revolutionizing my approach.

Once again, thank you for taking the time to read my proposal and share your thoughts. Your words mean so much. And I am truly grateful.

Love,

Kadidia Doumbia
Apr 24, 2016
Apr 24, 2016

Dear Carolyn,

This is indeed a nice project.

Do you think that you may find a way to work with more than 1 radio station?               The discussion of the matter should involve young adults and teenagers too, right?

Are you planning on visiting some schools to speak about the project to interest girls? I believe that parents'involvement is necessary especially when we're speaking about under age people.

This project may be implemented anywhere in Africa. Please keep us informed of your progress.

Carolyn Seaman
Apr 25, 2016
Apr 25, 2016

Thank you, Kadidia.

My campaign would be aired on the national radio (The Federal Radio Corporation of Nigeria) which most independent radio stations link up to for peak programs. So, this would increase the spread of our campaign.

We are mobilizing school girls to connect to the radio show so they can also call in to share their voices and participate in the discussion.

And yes, school girls would actively participate in the project and we often use consent forms when collecting the voices of respondents for any project. Therefore, parents' consent would be obtained to share the girls' stories.

Once again, thank you for engaging with my campaign idea. And I will keep sharing the progress reports from my projects.

Many thanks,