Name: Afy MALUNGU BOBYONDO World Pulse Username: Afymab
Digital Action Campaign Title: “My land, my right”
Who Am I and what work Am I doing?
I am Afy Malungu, an independent journalist from the Democratic Republic of Congo. I am in charge of media and communication for a women's NGO whose mission is to empower women and promote their capacities to reach sustainable development. Through my work, I hope to see that women exercise their rights to own land as guaranteed by existing official legislation but impeded by ancient customary practices which still marginalize women. With land in their hands, rural women will be able to reach their full potential as key actors in the development process and put all their knowledge and experience at the service of sustainable development for all.
I would like to raise attention on the lack of women land tenure in rural provinces. Tradition in my country doesn’t allow women to own land even if she’s the one who works it to feed her family, and trade agricultural products to pay children’ school fees. Women are some the most vulnerable people regarding climate change’s negative impacts. My NGO (Coalition for Women Leaders in Environment and Sustainable Development) initiated a project in 2016 with the objective of producing an advocacy document, embedding women land tenure in rural provinces in the ongoing reform on the law on land rights. I would like to raise awareness about this in the most remote areas, encouraging women to know their rights and the benefits to own land, as well as how to use land on the most sustainable way. I would also like women to have access to Internet in order to educate more people on women land rights. Thus, I am collaborating with rural women, especially in the forest areas, and we are working with the Rights and Resources Institute (RRI). To succeed, material support is crucial, like having more efficient equipment (computer and Internet connection) and to improve our English level.
The issue I am addressing
Women do not have access to the land property in the rural areas of my country. Owning land is still a man’s privilege.
My campaign and World Pulse’s vision and mission
ACCESS to land ownership is a form of women empowerment.
My main goal and the change I want to see
Raise awareness about the contradiction on the fact that although women work on land, they can not own it. they have the responsibility to feed the family using a resource they don’t own, so they can not make important decisions regarding its issue.
- Decision makers: give them real facts that can help them taking the right decisions in order to women access to land
- Community opinion leaders: raise the debate within the community so it can think and talk about it
- Women: join the struggle for women access to land property
- Human rights and environment activists: raise awareness and make some influence on decision makers
- Media : talk about in the media as they can reach a larger public
Digital media platform to use
World Pulse, Facebook, Twitter, You Tube, Vimeo, Instagram, LinkedIn, blogs
Ways to deliver the message
Posts on social media: story, video, poster with hashtag
How I envision using World Pulse
Use community members’ support to spread the word in their communities and also to share any ideas or experiences.
At this time, I can not tell exactly with what frequency I will be using each media, it will depend on how the digital campaign unfolds and how many people participate in it, who are able to contribute writing stories, filming videos, etc.
- Posting on social media, sharing women’ stories or specific actions
- Creating a Facebook thinking group on women land rights
- Bloggings on the NGO blog
- Participating in radio shows
- Meeting customary chiefs
- Meeting with women leaders (politics, business, social, arts, etc.)
- Get the campaign published in an important newspaper
- Get support from important organizations or personalities, artists, intellectuals, opinion leaders
- Be invited to present about this to an important organization
- 15 Women empowered on digital campaign are posting on Social media
- 5 Women stories related to land rights and women empowerment are published, read and commented on blogs
- Raising awareness by participating at least at one national radio show and one community radio show
- 1 Public debate and inputs on Facebook thinking group on women land rights with all the community members
- Involving at least 2 women leaders in the women land rights struggle