People in India are crazy like hell to be fair, more fair and more fair. Fair like Firangi or memsahib or Europeans. Fair like Elves , fair like snow-white. But most of the Indians are melanin enriched people so they are dark or medium fair. People from Northeast, Kashmir and Punjab are fairer than rest of the others. But barely anybody is happy with their complexion. Infatuation for fairness is so extreme and so deep rooted that even parents feel ashamed of their dark children. Here also the worst victims are girls. Who will marry a dark girl? Dowry for dark girl is huge. Matrimonial classifieds are full of advertisements seeking fair girls. Yes, fairness in India is itself a virtue. Every front door job wants fair girls. Fairness and attractiveness is almost similar here. Black people mean adivasis, low class people and poor people. Who are Adivasis? Aborigines only. India was invaded by lots of races and most of them were fair like Aryans, Persians and lastly Britons and Franks. May be for a long time ruling classes were fair and that is why infatuation for fairness had become so extreme. What ever may be the reason but Fairness products are doing huge business here in India; approximately more than 2000 crore rupees ($ 3.28 billion) business in a year. Every shops even medicine shops are full of fairness products. Most of them are either ineffective or full of harmful chemicals. Little teen age girls are bleaching regularly to look a bit fairer. Almost 100% urban Indians are scared of sun rays because it robs their cremes and peaches. But the problem is not with individual’s obsession for fairness. But when society promotes this kind of sick mindset it creates huge discrimination. See the commercials on television if you are fair then only you can aspire for big jobs. Means, be fair first then see big dreams. Our own skin is our greatest nightmare. All the movies are promoting fair skin beauties. Even talented dark or dusky actresses are wearing tons of make up to look like angelic fair. Men are also equally eager to look fair. Photo shopped cover photos of leading magazines are spreading severe pressure to attain unattainable beauty by hook and crook. Lots of people are wasting their valuable times and moneys to be fair. As if fairness can erase all the darkness and troubles from one’s life. All surveys show that confidence level in people with darker complexion is lower than the fairer ones. Truth is that more melanin you posses more low is your self esteem. Darupadi, famous Kanyana of Panch kanya was not fair. She is remembered for her virtue and beauty too. Lord Krishna, Lord Shiva and Goddess Kali are famous for their native complexion. Those who worship Lord Krishna they hate dark people. What a contradiction! At the end I can say there is a hope that lots of people with consciousness are coming out and vocally supporting initiatives against social discrimination against darker people. British rulers had left us long back but slavery of the lust to be fair is still ruling our whole society. One day fairness products and harmful bleaching elements will disappear from the shops. People with all kind of complexion will share same confidence level and same social position. That day I will say we have attained freedom from obsession for fair skin. I am waiting for that day with millions of others to brace ourselves as we are born with.