Media Monitoring Africa (MMA) is excited to officially open the nominations for the 2021 lsu Elihle Awards to contribute to a change in attitudes and behaviours of opinion and decision-makers and citizens across the country and continent from the premise that the media frames debates in society and carries enormous influence and, therefore, ability to drive positive change.
“Isu Elihle” is an isiZulu phrase and could be translated into English as a beautiful, great or simply a neat solution.
The Isu Elihle Awards were launched in 2016 by MMA with the support of Save the Children
International, the Swedish International Development Agency and Media Network on Child Rights Development (MNCRD) based in Zambia.
This year marks five years since these Awards were launched.
MMA’s awards seek to give children a voice and highlight the status of children in our continent.
Journalists are encouraged to submit their story ideas and these can be targeted at any mainstream news medium such as TV, Radio or Online.
The top six story ideas will then be selected during an online Awards ceremony in June.
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These Awards aim to encourage journalist to highlight issues that are faced by children in the continent.
Journalists behind these ideas will each receive guaranteed financial support of ZAR 10 000. MMA will also offer support to the finalists to develop their concepts.
The final stories will be ranked and the final cash prizes will be awarded as follows:
• ZAR 25 000 (Overall Winner);
• ZAR 15 000 (2nd place);
• ZAR 10 000 (Third Place).
The Competition is open to professional journalists, whether directly employed or freelancers, working in the continent of Africa.
No entry fee is payable.
Employees and the immediate families of Media Monitoring Africa (MMA) are not eligible to participate in the competition.
The Competition is held in English. Therefore all entries and story ideas should be in English.
Applicants are strictly limited to a maximum of one entry; however, each media house can have as many applicants as it wishes.
Late, incomplete, illegible and/or fraudulent entries will be disqualified.
MMA reserves the right to refuse entries that do not comply with the above rules. No correspondence will be entered into in this regard.
Application deadline: 30th of April 2021.
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