Encourage and support the rural women of Sindh!

The Marketectcs Club (TMC) supported the women entrepreneurs and artisans from less developed areas of the province in collaboration with Ministry of Women Development Department, Government of Sindh. Female volunteers of TMC along with president TMC Ms. Anum Shakeel participated and helped Ministry of Women Development to organize the exhibition at the local hotel. Exhibition was aimed at socio-economic development of skilled women from low-income group areas of Sindh. While promoting their skills, the women development department also wanted to provide them a direct access to national and international markets, eliminating the chances of exploitation by middlemen, adding that showcasing of products coming from the traditional cottage industries managed by rural women was initiated about eight years back.

The idea was to encourage and support the rural women who had difficulties in selling their products due to their poor marketing skills.

For the purpose, a comprehensive database of women artisans of Sindh was also maintained and orders were communicated to them directly. Moreover, various resource committees comprising resource persons, government officials and NGO representatives also worked at the district level to collect handicrafts from village women artisans. Representative from WDD said, More than 20 shows at the Expo Centre and various other places across the province had been arranged during the past few years, providing over 150 stalls to women artisans free of cost.