YOGA & TECHNOLOGY

arunima dutta
Posted May 15, 2019 from India

I stepped on the Yoga mat to heal myself.

 And the rest is history. 

From a curious practitioner to silently brewing the dream to teach; the journey has not only seen blood, sweat and bruises but it has witnessed a path of fear transforming into hope through correct calculations. 

Once I felt prepared with the knowledge of Yogic practices , my first big leap was to reach out to people. Hailing from a small city how do I make my visibilty and presence felt nationally and globally! This is where I befriended technology and social media. 

Yoga is so much about connectedness—mind, body, spirit, community, breath, movement. Social networking is a natural extension of this connectedness and community. Instagram, Twitter, Facebook, blogs, and YouTube all represent niche communities of yoga students. I soon realised that by engaging in the conversations within these communities authentically I will have more outlets to build relationships and awareness about yoga. That's how I started my first Yoga Studio in my city.

To use social networking to promote  business as a teacher, I highly recommend focusing on content. I developed a plan to capture media in such a way that it's easy for me. I figured out ways to describe my business or practice using audio, video, text, and images. This  meant creating a slide show depicting a sequence, writing an essay on a point of philosophy, or offering a brief guided meditation, perhaps as an MP3 file. I always  chose a medium that played to my strengths and in which I enjoyed  working as well. My mantra, ''focus on contributing engaging, useful content, and you'll quickly accumulate credibility and online connections.''

As a teacher I would advise aspiring students to always mind your manners. Remember to be polite in your online postings. Approach your content in a spirit of Seva, or offering to your readers. Follow the yamas (restraints) of ahimsa (nonharming), asteya (nonstealing), and parigraha (nongrasping) by keeping your tone positive, by respecting and crediting others' intellectual property, and by cross-promoting your fellow teachers. 

I am hugely in favor of teacher-student Social Networking model where you establish yourself as an authority on a subject, whether through your profile, through serving as a group moderator, or through posting content on a subject. Students then have the opportunity to engage through comments or targeted small forums, asking questions and giving feedback.  The benefit of any network lies in its use. I make sure to point my potential community members to the site by mentioning it in class, in my newsletter, and on my blog and website. The real deal is finally to establish a vibrant online community. The aim is to be able to serve my students in establishing connections—to yoga and to each other—beyond the studio.

 

Arunima Dutta

Founder, The Yoga Studio

www.yogastudio.co.in 

This story was submitted in response to Share On Any Topic.

Comments 13

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Anne Penikis
May 15
May 15

Arunima...thanks for this. I too am a practitioner of yoga and love how you are able to connect your yoga practice with how you have chosen to engage online. Your students are fortunate to have you as a teacher and guide.

arunima dutta
May 15
May 15

Thank you so much Anne! Happy to know that you practice Yoga. Love and hugs to you. Be blessed

Sis. Salifu
May 15
May 15

How are you? And thanks for sharing your story with us especially about ICT n yoga. I am impress you are able to link ICT to such an exercise. You must be a nerd of yoga haha.

arunima dutta
May 15
May 15

Hello! Thanks for reading. Spreading the message of Yoga is a responsibility and choosing the right platform has been hard. Still is. I am learning. Growing..

maeann
May 15
May 15

Thanks much for sharing about Yoga and ICT. I miss doing yoga :) I hope you will have that success in your online forum and that everyone can share their thoughts :)

arunima dutta
May 15
May 15

Thank you so much for your wishes and thoughts. Love and regards..

Jill Langhus
May 16
May 16

Hi Arunima,

That sounds like a great mission. I can't get your link to work for your website. Do you have a different one so I can follow/like your page(s)? Thanks for sharing your story and passion.

arunima dutta
May 18
May 18
Jill Langhus
May 18
May 18

You're welcome, dear. Thanks for sharing. I'm following/liking you pages now:-)

Adriana Greenblatt
May 18
May 18

Hi Arunima,

Thank you so much for your amazing post! I appreciate so much how you concretely connected yoga principles with social media tips for women entrepreneurs!!
I am a yoga and meditation practitioner and exploring its connections to deepen and guide my work on what I call organizational alignment (focus on gender equality) in workplaces! Alignment also brings up the yoga principles which inform the values that guide the work!! I so want to see your website but like Jill cannot open the link can you resend so we can support you? In the meantime, feel free to check out my website here, I think we are aligned on many levels!

www.algconsulting.ca

Hugs and gratitude from Montreal, Canada!
Adriana

arunima dutta
May 18
May 18
Adriana Greenblatt
May 19
May 19

Yay, thank you,, your studio looks so beautiful and was able to access the facebook page, love to you,
Adriana

Dawn Arteaga
May 21
May 21

Hi Arunima, what a great mission you have! Wouldn't it be fun to do a virtual World Pulse yoga class? Not sure how this would work...but maybe there's a sequence of poses posted as a story and if you do it you leave a comment? I would love to take one of your classes! Big hugs from DC, Dawn