#MakeGirlsVoicesCount: A Digital Action Campaign

Carolyn Seaman
Posted June 18, 2016 from Nigeria

Introduction

This digital action campaign titled, 'Make Girls Voices Count', seeks to transform girls perception of themselves and their stories by amplifying their voices using radio and social media and providing the skills to empower them. And mobilizing community action towards girls empowerment through radio call-ins and social media engagement.

The Campaign would run on the radio for 3 months and mobilize community action towards girls' empowerment. Radios are everywhere, with at least 75% of households in developing countries having access to a radio[1]. Of the over 185 million radio receivers across Africa, over 23 million radio receivers across Nigeria. Therefore, radio presents the strongest reach to a wide audience. And we target to air our digital action campaign on the radio frequency with the widest reach, the Federal Radio Corporation of Nigeria (FRCN) on Kapital FM 92.9 and other frequencies that link up to it.

The 'Make Girls Voices Count' Campaign would share girls stories over a radio series program. The radio series would air every week for 3 months and each episode would feature 3 segments:

  • an audio playback of a girls' story. The girls stories would be recorded before the show and played back to kick-start the discussions of the day.
  • a brief discussion of the subject matter of the girls' story where World Pulse sisters would join me as guest speakers in the studio to lead the discussion on the specific issue in the story of the episode.
  • a call-in session to take questions and comments from listeners. This session would take the listeners reactions to the story shared and the discussion by the guest speakers.

Finally, the program ends with the call-to-action and share other relevant information to listeners.

The campaign would also feature a live tweet, #MakeGirlsVoicesCount, sharing strong quotes and highlights of the discussions and action steps. In addition to the radio series, the girls' stories would be adapted into comic-book-style animations that would make for an engaging story series shared across a number of social media platforms.

This digital action campaign seeks to spotlight girls' voices on various issues affecting them such asearly marriage, early childbirth, lack of education, child labour or abuse, gender-based violence and other issues affecting them. The campaign would share the girls voices with the public through a 3-month radio program and also online and via Social Media.

From childhood, the boy's voice is considered supreme and worthy of nurture and support, while the girl's voice is ignored and forced into silence.'

We want to teach girls to use their voices to influence their lives and their communities. And we want to inspire social change in people's perceptions and behavioural attitudes towards girls.

What is the main goal of this Digital Action Campaign (DAC)?

The goal of the #MakeGirlsVoicesCount digital action campaign is to promote gender equality in my community by amplifying the voices of girls.

The Digital Action Campaign, 'Make Girls Voices Count', would explore various digital media platforms, including radio and social media to amplify girls' voices by sharing girls' stories and to mobilize community action towards girls' empowerment.

Who is the audience for this Digital Action Campaign?

The audience for this digital action campaign comprises the general public who are targeted from the listenership profile of the radio station where the campaign would be aired, as well as millions of users of various social media platforms including Facebook, Twitter, and Google+. YouTube and other digital platforms and websites will be used for this campaign. Every week of the campaign, our stories would be shared on the World Pulse platform and your comments and any philanthropic commitments would be shared back with the girls. We are also working to stream the radio shows and the scheduled dates would be shared with the World Pulse Community.

Radio Listeners - The listenership of the radio station that would air our campaign automatically become our largest audience because they are the first contact with the girls' stories we would be sharing on each episode of the radio show.

Girls would also be mobilized to listen in on the show and this would be done by notifying various schools so that the program times are announced during the assembly in various schools in the community.

What actions should our audience take?

The specific ask of this digital action campaign would require our audience to:

Share girls' stories - Girls' stories abound around us and we need to share those stories so that they inspire other girls to speak out and also kick-start social change in the perceptions and behavioural attitudes of people towards girls and women in our communities.

Share the resources - Girls Voices Initiative offers a skills program for girls. Also, its networks include relevant development initiatives and partners that can provide advanced solutions for girls such as legal aid and other advanced support. The audience would be informed about how to connect these resources to the girls who desperately need them.

The campaign is inspiring people to champion girls' voices and equipping people with knowledge of resources that exist to benefit girls that need them. We encourage individuals to be aware and sensitive to girls' realities. And each individual listener can simply start where they are by taking 2 actions: share girls' stories with us and share our available resources with the girls who need them.

You can visit our website here

[1]http://www.unesco.org/new/en/unesco/events/prizes-and-celebrations/celeb...

Comments 12

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Ohis Samson Amu
Jun 23, 2016
Jun 23, 2016

Great Job  Carolyn Seaman and it give me joy to see that girls and women are empowered. God bless you

Carolyn Seaman
Jun 23, 2016
Jun 23, 2016

Dear Ohizzy,

Thank you so much for interacting with my digital action campaign. I am thrilled to read your comments. And I appreciate your passion for girls' and women's empowerment. 

In partnership,

Kemi Rewa Akinremi
Jun 23, 2016
Jun 23, 2016

Well done Caroyln. Our society and culture have silenced the girl child for so long. It is great to know you are starting a campaign to raise the voice of our girls. I pledge to #MakeGirlsVoicesCount

Carolyn Seaman
Jun 23, 2016
Jun 23, 2016

Dear Kemi,

I appreciate you taking the time to share your comments to my digital action campaign. Indeed, we need to amplify girls voices to challenge the societal and cultural barriers that have silenced girls and women's voices for so long. And thank you for pledging to #MakeGirlsVoicesCount!

In partnership,

Ritkatmwa Gwan Gwan
Jun 23, 2016
Jun 23, 2016

lets make girls voices count!!!

Carolyn Seaman
Jun 23, 2016
Jun 23, 2016

Hello Ritz,

Thank you so much for sharing such a great charge. Yes! Let's make girls' voices count!!

In partnership,

rosemary_ntoipo
Jun 28, 2016
Jun 28, 2016

Great work Carolyn. Keep up the wonderful work you are doing for girls in Nigeria. Am very impressed by what you are doing.

warmest Regards,

Rosemary.

Carolyn Seaman
Jul 09, 2016
Jul 09, 2016

Thank you so much, Rosemary! As I humbly read your words, I am reminded of the strength I find in reading words like those you shared in your comment. I sincerely appreciate all your encouragement.

Love,

Tamarack Verrall
Jul 04, 2016
Jul 04, 2016

Dear Carolyn,

Congratulations on the award that you have been given for your work. Your #MakeGirlsVoicesCount digital action campaign is brilliant on so many levels. I could hear the strength and confidence in the girl being interviewed as well as the immediate support that she was being given in the room as she spoke. To give girls' voices a way to be amplified when being ignored and silenced is the norm, and the use of radio which has such widespread coverage, is such a great plan. Bringing in strong leadership and participation by world pulse sisters, and inviting joining in by an ever widening audience of girls is simply inspired. And your strong and loving voice just keeps it all together and growing. I have such respect for you and your work.

In sisterhood,

Tam

Carolyn Seaman
Jul 09, 2016
Jul 09, 2016

Dear Mama Tam,

Thank you so much for your taking the time to comment on my post. I am so excited to share this esteemed award with the wonderful World Pulse Community. Speaking with you over the phone was one of the highlights of my excitement and celebration just a few days after World Pulse shared the news. You have been a remarkable voice of strength and encouragement since I joined the World Pulse Community and I love you so much! I am reading your comments to my post and I am blown away. I am humbled by your expression of admiration and respect. And I am inspired to further delve into my creative side to inspire a better world for girls in my community. Thank you for being so amazing!

Love,

Elvire
Oct 24, 2016
Oct 24, 2016

Dear Carolyn,

this is great, for your work has immediate and lasting impact. 

I am learning from it, and I look forward to reading more of what is happening.

Wish you strength and good health as you press on.

Carolyn Seaman
Mar 29, 2017
Mar 29, 2017

Dear Elvire,

Thank you for your remarkably kind comments to my post. I am truly humbled to be an inspiration as you also are to me.

The campaign has been progressing with 2 girls' workshops hosted and the girls' stories being recorded for the radio campaign. We hope to launch the radio and social media campaign soonest.

I apologize for my late response. I missed the update in a chunk of mails.

Loads of Love,