What issue are you are trying to address ?
During the crucial period of making decisions about their and their children’s future, widows are silenced and isolated on account of customs and traditions, which I consider a violation of fundamental human rights and which I seek to reverse through an awareness raising and a digital skills development campaign.
What are your main goal(s) for your campaign and what impact are you looking for?
The campaign will achieve the following:
- Raising awareness on the impact of shutting women/widows’ voice in the discussions about their future and harnessing solutions to the plight.
- Encouraging masses and leaders to support the liberation of women / widows’ voices even in challenging times Facilitating the emergence of girls as digital skills development facilitators, starting with the widow in their families and the women in their communities.
- Digitally empowering women / widows, as primary beneficiaries and agents forchange, so they can join the digital world, lead their development, and give their children a opportunity-focused and fear-free future (free of the devastating stigma of losing a parent at a tender age).
The desired impact is a global community where more equity and justice towards women are observed, where every barrier to women’s voice, including during their time of deep sorrow and loss, is removed, where young girls have a practical access to ICT skills and are digital skills development facilitators.
What audience(s) are you trying to reach and what action(s) do you want them to take?
There are three groups of people earmarked in this campaign:
1-social network users: they will be invited to like a page designed for the campaign AND/OR post a story describing situations widows have unexpectedly found themselves in because, due to tradition, they were unable to participate in social life.
2-Mobile phones users, from the Central Africa countries: they will receive a text message which invites them to reflect on the impact of widows’ isolation on a family’s wellbeing and to consider possible alternatives.
3- Female college students: we will invite them to take digital skills development trainings, after which they will be asked to share their skills with widows.
7. Where is your digital campaign happening.
1- World pulse and Facebook
2- Mobile telephone messaging service
3-Offline activities with college girls