Digital Action Campaign Narrative

Posted May 1, 2017 from Nigeria


Work is a major part of each individual's life, but life happens to every one of us both male and female. For women so many landmark events takes place to alter our life trajectory; marriage, childbirth and even our search for meaning. And they seem to always catch us by surprise because we don’t give much thought or consider how these things will affect us.

My aim is to create awareness about these life stages because life comes in waves, and each season is temporary, though hard, because they can shake our sense of identity. I want to help women articulate what it is they really want, what success means to them, to provide the information needed to navigate these stages, and to give voice to what gives value and meaning to each of us.

Also for youth, I want to assist them in all stages of career planning. In evaluating their interests, skills, and personal strengths to help achieve the personal understanding that forms the basis for establishing career goals and carrying out the decision-making process.

WHAT CHANGE DO I WANT TO SEE? I want women to see periods of change as a wonderful opportunity for growth and to be unapologetic about their lives. I want women to know that the best way to prepare for these changes is to proactively take time for self-reflection. i want women to see career planning as important and be able to access career resources and advice. Also, I want women to be financially independent, because without it women do not have a voice. I want to create a community of women who are willing to share stories of their journeys to purpose and financial independence through a call for stories and videos.

WHAT IS THE INCENTIVE When women share their stories, they inspire other women who are feeling hopeless to become hopeful and pursue their interests again. Whoever shares their story will gain more visibility and in turn might become an opinion leader.

EMOTIONS I want to create a feeling of power and pride about their accomplishments.

DESIRED OUTCOME That young women will see the need for career planning and not just leave it to chance. Also, for older women to see that it is never too late to want to have a life of purpose.

TARGET AUDIENCE Women – married or single and youth.

I hope this campaign will move people to action to send in their stories and that people will continue to share their stories via social media.

MEDIUM OF SHARING. Facebook; and Instagram. Videos and written stories with images. Radio and television would also be great. Worldpulse Resource page.

How to Get Involved

Most helpful will be mentoring and idea sharing on how to do this work better. My email address is

Comments 5

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May 01, 2017
May 01, 2017

I think a great way to assist youth is through Coaching, because we ask powerful questions to motivate reflexion, so they can fin it own unique path.  Here are some links that might be useful: 

I hope this is useful. You have a great vision of change, keep the good work Funmi!  Bests, Mercedes

Sophia Atadana
May 02, 2017
May 02, 2017

well done Funmi for this wonderful vision.

Tamarack Verrall
May 07, 2017
May 07, 2017

Dear Funmi,

A great video, and such important work. All the best as you set up this groundbreaking service.

In sisterhood,


Heather Ley
May 10, 2017
May 10, 2017

Dear Funmi,

You have a well-articulated and designed plan --- setting you up for much success! As you note, life always poses challenges and it is a journey. May you have much success and strength to overcome the hard times while kick starting your initiative! Your mission and passion is inspiring! It was an absolute pleasure following you during this changemaker series and I look forward to reading your future posts as you continue your project!

Molly Gates
May 18, 2017
May 18, 2017

Well done Funmi! What incredible vision you have! You are an inspiration.