https://buildbookbuzz.com/7-foolproof-seo-tips-for-authors/ Authors must read this article about how to increase traffic to your website or Amazon book page. Make sure you have an author's page where you highlight your book, put a profile in and a picture of yourself and a bio.'s
It's all about having your website or link to your books on Amazon, so that when someone searches out your book that it comes up top of the list when displayed on the google page. There is even a free download that you can get. So far it comes as a zip disk so I have to relearn how to open them. They also tell you how to put in the correct tags which draw people to your sight as well.
Even if you get their newsletter which is EZ to sign up for.