1. What is the main goal of your Digital Action Campaign?
To bring together women from across the world in solidarity to identify challenges they go through as women, discuss how these challenges have affected them, and start conversations that will lead them to creating solutions for the various challenges they face. We shall unite and empower women to speak, discuss, and lead in solution creating for their own challenges.
2. Who is the audience for your Digital Action Campaign?
All women across the world who have been affected by various challenges; from Gender Based Violence to poor maternal health to leadership discrimination to body shape & skin complexion shaming. Other audience will be their social media friends who can be men, fellow women, and various stakeholders.
3. What are some of the actions you would want your audience to take?
Phase 1: Register and fill out a form on the campaign website (Name, Country, email address, favorite thing about themselves, Select the challenges they have been through as women, select their commitment) Select the social media site where the ‘Digital Card’ will be posted. Insert the ‘UNBREAKABLE’ twibbon into their social media account profile picture. Nominate their friend or friends for the ‘Unbreakable Women Challenge.’
In Phase 2: The women will be required to initiate conversations about the challenges they had picked in Phase 1 via social media. To aid, this they will be required to share stories and poems about the effects of the challenges they have been through.
In Phase 3: The women will be required to take some basic online courses that would help them take action on the various challenges that they would like to address e.g. How to mobilize others for change. They will be required to make a pledge to take action to that challenge and report after which they will be honored as “Unbreakable Challenge Heroes” and issued with a certificate.