Unbreakable Women Challenge

Wamweru Imaya
Posted April 14, 2016 from Kenya

1. What is the main goal of your Digital Action Campaign?

To bring together women from across the world in solidarity to identify challenges they go through as women, discuss how these challenges have affected them, and start conversations that will lead them to creating solutions for the various challenges they face. We shall unite and empower women to speak, discuss, and lead in solution creating for their own challenges.

2. Who is the audience for your Digital Action Campaign?

All women across the world who have been affected by various challenges; from Gender Based Violence to poor maternal health to leadership discrimination to body shape & skin complexion shaming. Other audience will be their social media friends who can be men, fellow women, and various stakeholders.

3. What are some of the actions you would want your audience to take?

Phase 1: Register and fill out a form on the campaign website (Name, Country, email address, favorite thing about themselves, Select the challenges they have been through as women, select their commitment) Select the social media site where the ‘Digital Card’ will be posted. Insert the ‘UNBREAKABLE’ twibbon into their social media account profile picture. Nominate their friend or friends for the ‘Unbreakable Women Challenge.’

In Phase 2: The women will be required to initiate conversations about the challenges they had picked in Phase 1 via social media. To aid, this they will be required to share stories and poems about the effects of the challenges they have been through.

In Phase 3: The women will be required to take some basic online courses that would help them take action on the various challenges that they would like to address e.g. How to mobilize others for change. They will be required to make a pledge to take action to that challenge and report after which they will be honored as “Unbreakable Challenge Heroes” and issued with a certificate.

Comments 6

Log in or register to post comments
Sherna Alexander Benjamin
Apr 14, 2016
Apr 14, 2016

Dear Gladys,

I like what you have stated and a few sentences  stand out to me especially when you said "We shall unite and empower women to speak, discuss, and lead ..." The idea of encouraging the women to take online courses is a wonderful one.

Great Digital campaign,

Drew Dakessian
Apr 15, 2016
Apr 15, 2016

Gladys, this is very impressive work. You clearly have given it a lot of thought and effort. What I like the most about this post is how precise and detailed you have made your Digital Action Campaign. I think that bold-facing key phrases was a great idea on your part, as well. You have left me with no doubt that you can actually execute it in the "real world." I would only suggest that you set aside a little time to identify some specific online courses — preferably free — for these women to take. Well done!

Anita Kiddu Muhanguzi
Apr 15, 2016
Apr 15, 2016

Dear Gladys This is a great digital campaign and am sure you will be able to execute it veey well . All the best my dear sister

Raquel Daniel
Apr 17, 2016
Apr 17, 2016

Amazing!!! I totally love this Gladys..

Walking closely with you. God bless you and this will be a huge succcess.

Apr 17, 2016
Apr 17, 2016

Very clear goals the training idea is a beautiful one. More grace as you continue to empower others.

Rahmana Karuna
Apr 21, 2016
Apr 21, 2016


what a wonderful inspirational detailed plan. I can feel a wave of strength and passion flowing and gathering power that undoubtedly will lift women to find their voices and create their own waves. What a wonder global wash :-)