Hooray! It’s been eight weeks since I was privileged to be among change makers from 21 countries from around the world. Training has been intense and my purpose has been re-defined in the finest way. And yes I can be proud to set out boldly on my journey as a menstrual hygiene campaigner. Coupled with the first class training I have received here on World Pulse plus so much love and wisdom from my mentor, I have also received training from Days for Girls International and had a certificate as an Ambassador for women’s Health. Now is the time to turn all the knowledge into action by taking what the training has impacted on me to my offline community of sisters. Digital Action Campaign, a signature training by World Pulse has been a very empowering tool that will enable me to walk that path.
1) What is the main goal of your Digital Action Campaign (DAC)?
Deciphering taboos and cultural beliefs that has been held by generations for centuries can be a very difficult task. There are so many barriers and resistance on the way to deal with. However, my campaign is to create a platform which will decipher, educate,changemindsetsand break the taboos, myths and stigmas attached to menstruation. Menstruation is a normal biological process yet is not spoken about openly even to this day in Cameroon due to societal pressures and beliefs. Reaching women and girls inrural areas in the North West Region of Cameroon is the objective of my campaign. Apart from the year-long efforts, the campaign will be pursued actively from September 1st tothe 1st of October 2016.
My Community-Led Digital Campaign has the following goals:
To create awareness about menstruation
To break menstrual stigmas,myths and taboos
To break the silence,
To ignite conversation,
To encourage women and girls to embrace menstruation pride and regain dignity.
To draw the attention of the government of my country so that menstrual hygiene management should be a public issue and added in the school curriculum.
2) Who is the audience for your DAC?
A successful campaign cannot be carried out without a target audience, so in this light I will be targeting the following group of people:
-Students (school girls of menstruating ages from 12-18)
3) What are some actions would you want your audience to take?
To be sure that my campaign successfully impacted change on its target audience,what I will do first of all is to encourage my target audience to join me in the campaign to End Menstrual Taboos.
School girls-will be encouraged to talk about menstruation freely and to share their stories openly in order to inspire and empower others to do the same .In this way more and more awareness will be created and a bright road will lead towards ending taboos and myths to give women and girls the esteem they deserve.
Parents- They need to start the conversation with children at home as children need to know about their bodies and changes.
Teachers of school- Teachers will be encouraged to include menstrual hygiene in class work
Women groups (mostly made up of mother) should talk about menstruation in their groups and encourage discussion at the home level.
Government officials -should include menstruation in the school curriculum and create policies that will ignite conversation on menstruation an better laws on the subject.