Let's Talk about Leveraging Networks to Fundraise! Do you have an experience to share?

Posted March 18, 2015 from United States

Dear Economic Empowerment Group Members,

Maria Chona, Phionah, and I are excited to share with our Economic Empowerment group members some upcoming plans. For the next couple of months, we'd like to focus our attention on talking about how networks can help us fundraise for our initiatives. We'll share some best practices for building networks, exchange ideas about crowdfunding tools, invite some thought-leaders to share their expertise, and start a conversation in this community! If you have ideas about activities you'd like to see or lead in this group, please comment below or let us know through personal message.

Our first activity is to crowdsource your stories and experiences on this topic. Let's start a conversation about using networks to help us fundraise!


We've seen many stories on World Pulse by grassroots leaders who have successfully funded their initiatives through the support of their friends and networks. But where does one start? How does one transform connections into funding? Which online tools can help gather support and bring momentum? And how can we all learn from each other's successes in the growing field of crowdfunding? World Pulse is gathering your stories and solutions for mobilizing your personal networks to raise funds for grassroots initiatives. Help add to the knowledge base!

1) Have you tried to fund an initiative through personal networks or a crowdfunding site? Describe the results. Were your efforts successful? Or if you faced obstacles, what were they?

2) Share your knowledge. Did you have a creative way of reaching people or presenting your initiative? Are there any tools (for example crowdfunding sites) that you found helpful and would like to share?

How do I participate?

Post your story to the Economic Empowerment group by April 15th, 2015. Please send me a private message if you have any questions on how to do this!

Why participate?

-By sharing your challenges in this group, others may respond suggestions, ideas, and helpful tools that may be relevant to you.

-By sharing your successes, others can learn from you and generate more funds for important causes around the world.

-You can be published on WorldPulse.com. The World Pulse editorial team will be drawing from the discussion in this group for an article highlighting inspiring crowdfunding experiences and helpful tools.

Want to Learn More about Networking?

Are you unsure about how to build a network? In the coming months, we'll be sharing learnings and exchanging information about how to network. If you have suggestions on what exactly you'd like to learn, or if you'd like to share your expertise in this area, please reach out to myself or this group's Community Champions: Maria Chona and Phionah.

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ma.chona lasaca
Mar 23, 2015
Mar 23, 2015

To our growing community of Economic Empowerement group, let us start the discussion by sharing our experiences in leveraging our networks to create funding to further support community initiatives and projects. It would be interesting to hear from everybody who have the experience.Let us learn from each other then,

Maria Chona

Mar 23, 2015
Mar 23, 2015

I've helped several nonprofit organizations world-wide raise funding through crowdfunding.  These include Africa Schools of Kenya, Aid Afghanistan for Education and Children of the Earth.  My first recommendation is to become a member of GlobalGiving.org.  You'll need to submit an application, and once you're accepted, sign up to raise funds on their platform.  The most important step to remember is to actively participate in their training webinars and use the library of resources available through their webiste. 

There are a number of rules to successful crwodfunding.  It is definitely NOT just having a great cause.  Rule number 1, above all else, have a group of people ready to contribute the day you launch a campaign.  That does NOT mean just a list to ask for contributions but, instead, people you have talked with prior to the campaign that understand they need to immediately contribute when the campaign launches.  How to accomplish this involves months of work that includes:

  • developing strong social media relationships,
  • personal interactions in person, by phone, email and social media,
  • collaboration with other organizations that experience benefit by you successfully crowdfunding,
  • their agreement to help promote your campaign,
  • a team of people who are willing to use their own connections and lists and social media to help you.

Day one of the campaign, your should experience 25% of your goal.  From there, it's getting those who contributed to also actively share to their own lists and contacts.

Simultaneously, there are a number of online traffic generating techniques to put into play.  These are too numerous to list here.  Go to my website crowdfund4mula.com to get the free ABCs document.  Then sign up.  If you can't afford the $27 to sign up for access to the full training and resources, let me know, and I'll work something out for you and your organization.  My goal is to have the maximum number of people benefit.

You're also welcome to contact me directly at RLEschler@socialimpactmarketing.net.

I hope this helps.

ma.chona lasaca
Apr 09, 2015
Apr 09, 2015

This is wonderful! I find your article very helpful and I hope other women who are looking for support  would try to take the necessary steps, because I will. I am new to crowdfunding and am willing to learn.Thank you so much for generously sharing your experience in crowdfunding.Ladies, lets roll our sleeves and try her advice,

Yvette Warren
Mar 24, 2015
Mar 24, 2015

I have been successful in fundraising through working on generating enlightened self-interest in the stakeholders. There are so many good causes begging for funding that it is important to develop a "What's in it for me?" answer. Exposure to the funder's target audience is a powerful motivator for business donors. Fun friendships are powerful incentives for individuals.

Being recognized as important is what all of us really want, and taking part in a cause with many other people is a great way to make this happen. It is a fact, well known in fundraising circles, that most people who don't volunteer their resources say it was because they were never asked to do so. 

It is important that the person doing the ask is actually passionate about the cause and that they are personnally involved in the action items. This does entail a certain amount of individual social capital be expended on the process of the ask, and may come with responsibility to reciprocate in kind. Taking, even in volunteer endeavors, can't be a one-way street. I have developed many close friendships through shared volunteer work.

The plan must already be well-formed before approaching others, and must have definable goals attached to the mission and plan of action. The more areas of impact for building individual passion, the more chance your effort will appeal to a broad audience.

It is important, when starting out, to create or adopt a group that already likes to come together, such as a civic or social club, religious, athletic, or academic organization. Identify the individual assts of each person and work toward a marriage of their own goals and their individual resources, such as time, talents, contacts, finances, etc with the action plan for your effort.

Once a person is committed, ask each person to bring in others in their networks, based on the needs of the effort. 

Just as World Pulse continues to grow, one stakeholder at a time, so can any local effort that is presented with passion and a plan.

Mar 30, 2015
Mar 30, 2015

Social Enterprise is an area that I am very supportive and passionate about.  I had been looking for partners with a similar mindset for my non-profit: creating businesses with a product where consumers make a purchase of a product and support a non-profit when doing so; allowing the non-profit to build sustainability, having consumers feel good purchasing a high quality product, and contribute to a mission they believe in.  

For the past year I have partnered with EMSquared in launching Project Hope, creating the Hope Bar Project and other nutritional supplements to help eradicate malnutrition worldwide through the Social Enterprise concept. My non-profit has begun to regularly earn income to support our mission and I am very pleased since I do not seek government support or write grants for funding.  I also do not like to always turn to my friends for financial help.  My job is to connect people who want to purchase quality nutritional supplements, connect like minded individuals and business minded people with a vision, connect non-profits inerested in fundraising.  We have the HOPE Bar that can be purchased and sold in schools, stores, vending machines and more,  These BARS meet the daily requirements  for a child in need, a box contains 30 Bars, all 100% whole foods, non-synthetic, no GMO, Gluten Free.  A bottle of HOPE Complete and Immunaloe. All made from fruits and vegetables.

As a non-profit, you can join for FREE, to start earning income you must get three people to purchase a single item on a regular monthly basis. And then have those three people get Three people each to they too can start earning income and support your organization and when they do that they also help a child somewhere in the world with proper nourishment. It is about connecting people and have it be beneficial for all involved. EVERYONE WINS!

Please visit Http://em2d.com/connect/SXAERT and learn more.


PS Please write if you have questions or would like to learn more.


Yvette Warren
Mar 30, 2015
Mar 30, 2015


• Boomer Women and Affluence – One huge, affluent segment wields more spending clout than any other: Baby-Boomer women. Born between 1946 and 1964, these women represent a portion of the buying public no marketer can afford to ignore. With successful careers, investments made during the “boom” years, and inheritances from parents or husbands, they are more financially empowered than any previous generation of women. – Mary Brown, Carol Orsborn, Ph.D., Marketing to the Ultimate Power Consumer—The Baby-Boomer Woman

• Senior women age 50 and older control net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth. – MassMutual Financial Group–2007

• Fifty-plus American women are the healthiest, wealthiest and most active generation of women in history. - Demographics by Mark Miller

• Of the 743 women of wealth interviewed with at least $3 million in investable assets, 61.2% accumulated their fortunes through corporate employment, their own or a family business or a professional practice. Only 38.8% of the women had married into or inherited their money. – Women of Wealth, 2004, by Russ Alan Prince and Hannah Shaw Grove

• High-net-worth women account for 39% of the country’s top wealth earners; 2.5 million of them have combined assets of $4.2 trillion. More than 1.3 million women professionals and executives earn in excess of $100,000 annually. 43% of Americans with more than $500,000 in assets are female – MassMutual Financial Group–2007

• Over the next decade, women will control two thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our country’s history. Estimates range from $12 to $40 trillion. Many Boomer women will experience a double inheritance windfall, from both parents and husband. The Boomer woman is a consumer that luxury brands want to resonate with. –Claire Behar, Senior Partner and Director, New Business Development, Fleishman-Hillard New York

• The more mature luxury consumer places the highest priority in making memories and experiences. They don’t buy things to have more things; they want the experience to go along with it. Luxury consumers expect superior quality and are extremely discerning. – Pam Danziger, president of Unity Marketing

• The 55 to 75 year-old female has seen her role change from homemaker to purchaser of security, convenience and luxury items. – Barbara Kleger, president of 55+ Consulting

• Wealthy boomer women are the marquee players in our country’s culture and commerce. They are educated, have a high income, and make 95 percent of the purchase decisions for their households. – Karen Vogel, The Women’s Congress and co-founder and president of New Generation Event Solutions

• Once the college bills are out of the way and children launch their own households, the discretionary spending power of 50-plus women soars. They spend 2.5 times what the average person spends. Women are the primary buyers for computers, cars, banking, financial services and a lot of other big-ticket categories. – Marti Barletta, Primetime Women

• The Baby Boomer Generation has more money, leisure time and technology than any other generation in history. They can not only stay in touch with family and friends but actually continue to pursue their careers while traveling. Thanks to Wi-Fi, satellite Internet hookups, e-mail and cell phones, baby boomers can continue running businesses from RV’s from just about anywhere in the United States. – Baby-Boomer Magazine.com

• Affluent women juggle demands of career and family, are concerned about the environment and are discriminating shoppers. – The Affluent Market in the U.S., Dr. Robert Brown and Ms. Ruth Washton

• The number of wealthy women investors in the U.S. is growing at a faster rate than that of men. In a two-year period, the number of wealthy women in the U.S. grew 68%, while the number of men grew only 36%. – The Spectrem Group

• Affluent working women with family incomes of $75,000 or more are growing in number, and 94.3 percent access the Internet during an average month. About half are now considered heavy users of the Internet, while heavy use of radio, television, newspapers and direct mail has declined within this group. – Ten Marketing Trends to Watch, Kim T. Gordon, Entrepreneur.com


Women account for 85% of all consumer purchases including everything from autos to health care:

91% of New Homes 66% PCs 92% Vacations 80% Healthcare 65% New Cars 89% Bank Accounts 93% Food 93 % OTC PharmaceuticalsAmerican women spend about $5 trillion annually… Over half the U.S. GDP

Women represent the majority of the online market

Digital Divas By The Numbers • 22% shop online at least once a day • 92% pass along information about deals or finds to others • 171: average number of contacts in their e-mail or mobile lists • 76% want to be part of a special or select panel • 58% would toss a TV if they had to get rid of one digital device (only 11% would ditch their laptops) • 51% are moms Source: Mindshare/Ogilvy & Mather

Women process information and make purchasing decisions differently than men:

59% of women feel misunderstood by food marketers; 66% feel misunderstood by health care marketers; 74% feel misunderstood by automotive marketers; 84% feel misunderstood by investment marketers 91% of women in one survey said that advertisers don’t understand them 70% of new businesses are started by women The average black woman spends 3 times as much on beauty products compared with the average woman Women influence $90 billion dollars worth of consumer electronic purchases in 2007 61% of women influence household consumer electronic buying decisions Nearly 50% of women say they want more green choices 37% are more likely to pay attention to brands that are committed to environmental causes. 25% of all products in a woman’s shopping cart nowadays are environmentally friendly.When women are aware you support women owned businesses 79% would try your product or service 80% would solidify their brand loyalty 51% would give a company a second chance if a product or service missed the mark the first time Women make more than 80% of all consumer purchasing decisions Consulting firm A.T. Kearney estimates that women determine 80% of consumption, purchase 60% of all cars and own 40% of all stocks 57% of women gardened within the last year 55% of women spent time reading literature within the last year Single women are becoming a more influential category versus 10 years ago In 1998, only 69% of women between 18 and 24 were involved in home electronics purchases. By 2008, that number has grown to 91%, in part driven by the prevalence of personal electronics such as cell phones and computers Over the past 10 years, the number of women 25-34 who were single or living with a significant other increased 8% to 38% And they are more educated: the percentage of women who had an undergraduate or graduate degree increased, from 28% to 41%, over those 10 years. She’s Got Game! Women And Sports: WOMEN MAKE UP:

47.2 % of major league soccer fans 46.5% of MLB fans 43.2% of NFL fans 40.8% of fans at NHL games 37% of NBA fans Women purchase 46% of official NFL merchandise Women spent 80% of all sport apparel dollars and controlled 60% of all money spent on men’s clothing Women comprise about one-third (34%) of the adult audience for ESPN sport event programs

In older groups, women make up a larger percentage of the audience:

31% are women 18-34 32 % are women 35-54 40% are women 55+

Women in Motorsports

74% of male respondents and 62% of female respondents agreed that “women racers bring fans out to the games.” 40% of female respondents and 21% of male respondents stated that they would be “more” or “much more” likely to follow motorsport races if more females were involved. 40% of the 6.6 million people attending Winston Cup races each year are women


ma.chona lasaca
Apr 09, 2015
Apr 09, 2015

The quick facts are a mine of important information for groups involved or planning to launch a social enterprise or a business. Women is indeed emerging as a highly influential market segment that we all should study to create new products and services. Thank you Yvette for this rich source of market information, 

Apr 09, 2015
Apr 09, 2015
This comment has been removed by the commenter or a moderator.
Tamarack Verrall
Apr 17, 2015
Apr 17, 2015

All of the above information has been very helpful. I am determined to strengthen connections and support within and from Canadian women, and am learning fast, thanks to this Group, and thanks to you, Leanna, Maria, RL and Yvette.