Digital Action Campaign
Campaign title: #InspireAMama
What is the campaign?
The campaign will seek to show how mothers in different parts of Sierra Leone can use different known tools to open up discussion about sex to children, particularly the girl child, most of whom have picked up different jumbled up understanding about sex from various sources.
What is the goal of this campaign?
The main goal of this campaign is to present mothers with a new way to connect with their children - boys and girls - to talk about their bodies and sex so they can make informed decisions on their own that could help stem the tide of teenage pregnancies, sexually transmitted diseases and possibly guarantee a brighter future for girls in Sierra Leone.
How do you intend to achieve the campaign goal/s?
To create a civic and limitless form of engagement about a burning parental issue (sex education) whose responsibilities would eventually fall more on mothers by charting ways that best resonate with all and sundry in the digital age.
How will the message be delivered?
The campaign will involve social media; facebook, twitter, whatsapp, blog which are the three most popular social media forums use in every parts of Sierra Leone. The campaign will draw mothers and children's attention to the on going discussion of sex education on one of the social media platforms highlighted.
Why do we need this campaign now?
There's currently no known sex education going on in Sierra Leone, not in the community neither at schools. According to the 'Sierra Leone out of school' study by UNCEF (2010), lack of sex education in primary and secondary schools is one of the reasons behind the rise in teenage pregnancy in Sierra Leone.
‘Family Life Education’ which involve sex education which used to be part of the secondary curriculum was in recent years erased from the secondary school curriculum leaving a vacuum that have left many Sierra Leoneans shock. There have been calls for the reinstatement of sex education in schools. While the wait continues, the #InspireAMama campaign will be crucial for raising awareness about the need for sex education. It will also open the discussion about sex that is often viewed as a taboo.
Who are your target audience?
Women and Men who are not necesarily parents
Teenage girls and boys
The campaign timeline is three months and open for extension and expansion, depending on the availability of necessary resources.
Religious/Cultural beliefs that condemn talking about sex to children
How do you intend to overcome these challenges?
Digital media advocacy on the essence of sex education and the implication it lack is having on society.
Involving cultural and religious heads in the campaign in the long run.
Media publicity will amplify the campaign to emphasize its importance at this particular moment.
Expected outcomes of the campaign?
The knowledge gap in sex education between those who know (Mothers) and those who do not (children) in Sierra Leone will be bridged thereby empowering young people to make informed choices.
There will be increased cautiousness among young people about having unprotected sex hence reducing teenage pregnancy, STIs and HIV rates.
The discussion about sex will be opened whereby other participants and supporters of this campaign will be incorporated in the same line.
The campaign will attract other campaigners within and without Sierra Leone to value digital platforms the more and will be inspired to use it for their different campaigns.