Omoy k Williams
Posted April 13, 2016 from Jamaica


My digital campaign is on colourism, a new and emerging topic that has been a long standing issue that has affected people of color for centuries. Colourism is the favoritism that is shown to people of a lighter skin tone and a distinct prejudice meted against people of a darker complexion. Any type of favoritism, or lack thereof that is given to any individual because of the shade or colour of their skin is rooted in a system and consciousness of racism. The issue of colorism is more so an issue that is prevalent within the black community across the diaspora and a topic that needs to be explored.

My campaign will educate individuals on the issue of colorism. It will showcase how much of an issue it is within communities of colour and the way in which it dis-empowers people’s lives. It is my hope that my campaign will offer an outlet of encouragement and inspiration for individuals that may have been affected by colorism. A space of empowerment is my foremost intent as there is not enough spaces that tackles issues around colourism.

Propsal attached below.



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Sherna Alexander Benjamin
Apr 15, 2016
Apr 15, 2016

Dear Omoy,

Colorism is truly an issue in the Caribbean and Latin America, I am glad you have decided to chose this as your campaign subject. Looking forward to seeing the campaign implemented. 

Stephanie A
Apr 19, 2016
Apr 19, 2016


I am really excited that you are taking on the topic of colourism for your digital campaign and I can't wait to see what you've come up with. It is an issue that spans borders, so I think your campaign can have an important impact. Have you thought about who your audience will be yet, and what actions you would like them to take? Will raising awareness be the main goal of your campaign, or do you have other outcomes in mind? And I am also curious about if you will plan to engage your local community (and how?) or focus on a more international audience. 

Looking forward to learning more about your campaign!



Apr 24, 2016
Apr 24, 2016


It's exciting to see your proposal as you have been delving into the issue of colorism in depth over the past weeks. You have clearly thought a lot about bringing awareness to this issue in your country, and you have thought about the different audiences you need to address (individuals who aren't aware of colorism, individuals who are affected by colorism). Last week, you talked about bringing this campaign to the community at the university--- after this group, are there other places you plan to bring your campaign?

I'm looking forward to reading about how your first training goes and how it develops as you bring your passion and energy to other people. With the awareness that you are bringing them, what do you think the next step is?

Warm wishes,