My digital campaign is on colourism, a new and emerging topic that has been a long standing issue that has affected people of color for centuries. Colourism is the favoritism that is shown to people of a lighter skin tone and a distinct prejudice meted against people of a darker complexion. Any type of favoritism, or lack thereof that is given to any individual because of the shade or colour of their skin is rooted in a system and consciousness of racism. The issue of colorism is more so an issue that is prevalent within the black community across the diaspora and a topic that needs to be explored.
My campaign will educate individuals on the issue of colorism. It will showcase how much of an issue it is within communities of colour and the way in which it dis-empowers people’s lives. It is my hope that my campaign will offer an outlet of encouragement and inspiration for individuals that may have been affected by colorism. A space of empowerment is my foremost intent as there is not enough spaces that tackles issues around colourism.
Propsal attached below.