VOF 7 Proposal

Sherna Alexander Benjamin
Posted April 14, 2016 from Trinidad and Tobago

Main Goal for my Digital Action Campaign

The main goal of my #IAMMAD Digital Action Campaign is to develop a radio platform which will be used as a catalyst for change, this platform will work towards empowering women and girls and engaging men and boys in the process of change. It will be used to disseminate prevention and awareness information which will allow for the implementing of awareness programs, foster and encourage education at all stratification levels in society, inform and entertain the audience in the process and allow them to take positive action for the enhancement and enrichment of life.

This platform, will not only be used for women and girls to tell their stories of pain and suffering it will also allow them to use their voices to inspire, encourage, offer hope, and push to become leaders of the future which will afford them the opportunity to serve their communities at various leadership levels in society and globally.

It will be used to educate and inform the audience about various socio-economic challenges which affect their individual communities and the nation, highlight the global community and engage them to participate in the process by sharing information which will enhance the holistic development of all women and girls to become self-sustainable and productive.

Slogan: I am MAD, and I am Making A Difference! What about you?

Audience for my Digital Action Campaign

Women and Girls;

Men and Boys;


Civil society and the NGO community;

Local, regional and international Community Leaders;

World Pulse Community;

Policy makers and those holding public electoral offices;

Social media platforms (Facebook, Whatsapp, Instagram, Twitter, G+, YouTube, Tune In, Pinterest, Tumblr, Interactive Website space, etc) ;

Listeners of online and local free to air radio channels;

Academic Institutions;

The International Community.

Some Actions I would like my audience to take



Rebroadcasting of information verbally, via social media, and through the printed press

Get involved and actively participate

Network, collaborate and partner to accomplish the goal of the campaign

Encourage Change at all levels in society

Actively engage in the use of digital media platforms and understand its uses.

#IAMMAD #makingadifference #

Comments 7

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Apr 15, 2016
Apr 15, 2016

Dear Sherna,

Your proposal sounds very good. You will have so much to do according to all the actions you will undertake.

I am just wondering how you will adapt your message to the specific audience.

Good work!


Sherna Alexander Benjamin
Apr 15, 2016
Apr 15, 2016

Hello Afy,

Adapting the message to specific audiences will be done in the form of live shows, pre-recorded interviews, call in/out interviews,  developing radio content for specific topics. This project will become a long-term one. So discussions can be raised around various topics and content and individuals sourced to speak on and deliberate on the same.

The platform will allow for active participation locally, regionally and internationally via online, using various social media platforms, live call in interviews etc.

Apr 15, 2016
Apr 15, 2016

Very nice! 

That's wonderful!

Go ahead and kick it!


Anita Kiddu Muhanguzi
Apr 15, 2016
Apr 15, 2016

Woow Sherna, You have a great idea and its detailed and specific. All the best my dear sister.

Pushpa Achanta
Apr 16, 2016
Apr 16, 2016

Dear Sherna,

Glad to read your comprehensive plan and powerful meme urging participants to express themselves and give back. I presume you will adapt/tweak it as necessary.

Best wishes, love & warmth,


Apr 17, 2016
Apr 17, 2016

Powerful plan and I do love the meme.It convenes a lot especially as it uses a negative meaning of something into an impactful situation. Wish you the best.

Stephanie A
Apr 19, 2016
Apr 19, 2016


This sounds like a really great campaign! I like that you are using radio, as well as other forms of digital media. I also like that you will not only have women and girls tell their stories of pain and suffering, but will also focus on creating hope and encouraging women to take on leadership roles. 

It looks like you are going to engage a large audience, which should be helpful for accomplishing your actions/outcomes. Will you mostly engage a local audience on the radio show, and is there a way that you will identify women and girls to contribute? Will you be able to record and share the radio program after it occurs for audiences who aren't able to listen in? I'm also curious about how you will use other social media platforms - will it be mostly to share the radio segment and gain more awareness or supporters, or do you have other actions in mind?

You have a really great start here for your digital action campaign, and I am excited to see your completed product, and learn more about what you are planning!