Main Goal for my Digital Action Campaign
The main goal of my #IAMMAD Digital Action Campaign is to develop a radio platform which will be used as a catalyst for change, this platform will work towards empowering women and girls and engaging men and boys in the process of change. It will be used to disseminate prevention and awareness information which will allow for the implementing of awareness programs, foster and encourage education at all stratification levels in society, inform and entertain the audience in the process and allow them to take positive action for the enhancement and enrichment of life.
This platform, will not only be used for women and girls to tell their stories of pain and suffering it will also allow them to use their voices to inspire, encourage, offer hope, and push to become leaders of the future which will afford them the opportunity to serve their communities at various leadership levels in society and globally.
It will be used to educate and inform the audience about various socio-economic challenges which affect their individual communities and the nation, highlight the global community and engage them to participate in the process by sharing information which will enhance the holistic development of all women and girls to become self-sustainable and productive.
Slogan: I am MAD, and I am Making A Difference! What about you?
Audience for my Digital Action Campaign
Women and Girls;
Men and Boys;
Civil society and the NGO community;
Local, regional and international Community Leaders;
World Pulse Community;
Policy makers and those holding public electoral offices;
Social media platforms (Facebook, Whatsapp, Instagram, Twitter, G+, YouTube, Tune In, Pinterest, Tumblr, Interactive Website space, etc) ;
Listeners of online and local free to air radio channels;
The International Community.
Some Actions I would like my audience to take
Rebroadcasting of information verbally, via social media, and through the printed press
Get involved and actively participate
Network, collaborate and partner to accomplish the goal of the campaign
Encourage Change at all levels in society
Actively engage in the use of digital media platforms and understand its uses.