My Digital Action Campaign and its main goal
The theme of my Digital Action Campaign is Urban Partnerships for Rural Impact: Dignity for Periods. The goal of my Digital Action Campaign is to bridge the wide gap that exists in India between the urban and rural in the context of attaining menstrual hygiene, resources like sanitary materials, toilet, water supply and disposal, whereby the resource and solution generated by Urban people participating in my online campaign will impact the quality of life in rural(and also urban) India by way of changed policies and resources mobilized for their use.
The main goal of my Digital Action Campaign using different media platforms as mentioned below is to-
1)Create awareness on 'Breaking the Silence' Campaign and its activities.
2)Raise funds for specific projects under 'Breaking the Silence'.
3)Change people's perspectives and bring them to reject the myths, taboos and stigma around menstruation that exist ; replace the assigning of untouchability to menstruating girls and women with dignity and recognize periods as a life-giving phenomenon and not something 'dirty.'
4)Create awareness on menstrual hygiene and good health practices and empower girls and women with accurate information
5)Link women who are passionate about menstrual hygiene, women's health, education and empowerment and forge global and local partnerships.
6)Create village phone support groups among girls and women to develop a network which will disseminate information and extend help when required on menstrual hygiene and reproductive health; use the digital action campaign to share this best practice worldwide and aim for itsreplication.
7)Involve boys and men in the journey of women's empowerment and attainment of menstrual hygiene
8)Encourage community action by incentivisingleadership and action and providing visibility on the campaign.
9)Serve as a platform where people will share reports on cultural practices/problems in the context of different regions and communities
10)Invite recommendations/solutions and collate people's solutions.
11)Lead a petition campaign based on the consolidate of people's recommendations and take these recommendations to positions of authority and influence the government for policy change.
12)Sensitize media on the issue and encourage more stories, articles and reports on menstruation and community.
Varied media platforms and on-line space will be used for the digital action campaign like Facebook, Twitter, Instagram to name a few.Though the mediums will be varied, the content and messages will be standard and disseminated on the same time period.
The audience for my Digital Action Campaign
My audience will be the entire social media using community across the world, girls and women, boys and men, youth, civil society, NGOs and international agencies working on menstrual hygiene,health and education, MNCs and companies that make sanitary products in India and overseas, companies with girl/woman, education, health-based Corporate Social Responsibility, Telecom companies that look at community development and empowerment,media, policy makers, legislators and the government, human right defenders, schools and educational institutions, teachers, activists and grass-root workers, research people, friends, family and colleagues.
Actions that participants of my Digital Action Campaign will be asked to take
1) report of cultural practices, barriers and problems in their communities around menstrual taboos and myths as stories, pictures, videos, art forms or audio.
2) donate for supporting specific projects under Breaking the Silence Campaign.
3) will recommend solutions to problems through writing, picture based posts or videos, audios
4) will donate sanitary pads, soaps, undergarments, talcum powder and sanitary material to girls and women in the villages.
5) will have the opportunity to lead change in their community and gain visibility for their community action on my campaign.
6) willimpact policy for improvement of condition of girls and women by leading petitions in their own circle and mobilizing others.
7) participate in online quiz on menstruation
8) win prizes and certificates
It will be a 6-month long campaign between June- November 2016.
Field trips, interviews, case study recording, trainings and workshops, community classes, press meets, seminars, discussions, TV shows, Radio shows, articles on newspapers, stories on blogs.
My Digital Action Campaign will use media platforms to generate people's support and action for the betterment of those who do not have these resources in the context of attaining menstrual hygiene and dignity for girls and women in periods.
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'Breaking the Silence' Campaign received the UNFPA National Laadli Award 2015 for the Best Social Media Campaign in India for using technology and social media to change public perspectives on menstruation,challenge cultural and religious norms that belittle girls and women during periods,assign dignity to periods, engage people in intellectual discourse, mobilize people to change behaviors and take corrective actions, sensitize media, link agencies that work on menstrual hygiene, mobilize funds and sanitary material for girls and women in rural India and link online learnings and resource to impact on-ground outreach and training programs in the community.