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Training and Mentorship

Enlightened Self-Interest for Fundraising

Yvette Warren
Posted March 24, 2015 from United States
Expired on May 22, 2015

I have been successful in fundraising through working on generating enlightened self-interest in the stakeholders. There are so many good causes begging for funding that it is important to develop a "What's in it for me?" answer. Exposure to the funder's target audience is a powerful motivator for business donors. Fun friendships are powerful incentives for individuals.

Being recognized as important is what all of us really want, and taking part in a cause with many other people is a great way to make this happen. It is a fact, well known in fundraising circles, that most people who don't volunteer their resources say it was because they were never asked to do so.

It is important that the person doing the ask is actually passionate about the cause and that they are personnally involved in the action items. This does entail a certain amount of individual social capital be expended on the process of the ask, and may come with responsibility to reciprocate in kind. Taking, even in volunteer endeavors, can't be a one-way street. I have developed many close friendships through shared volunteer work.

The plan must already be well-formed before approaching others, and must have definable goals attached to the mission and plan of action. The more areas of impact for building individual passion, the more chance your effort will appeal to a broad audience.

It is important, when starting out, to create or adopt a group that already likes to come together, such as a civic or social club, religious, athletic, or academic organization. Identify the individual assts of each person and work toward a marriage of their own goals and their individual resources, such as time, talents, contacts, finances, etc with the action plan for your effort.

Once a person is committed, ask each person to bring in others in their networks, based on the needs of the effort.

Just as World Pulse continues to grow, one stakeholder at a time, so can any local effort that is presented with passion and a plan.

Comments 2

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Iffat Gill
Apr 22, 2015
Apr 22, 2015

I can totally relate to this issue. 'What's in it foe me?' In the past few months, I have been working with multiple groups for the launch of my project and I believe that building relationships with the people you want to work with is most important aspect.

Thanks for all the work you are doing!



Yvette Warren
Apr 22, 2015
Apr 22, 2015

I am grateful to be in such a wonderful women's empowerment network.