Introducing myself and my journal: Women Entrepreneurship in Pakistan

About Me:
Maimoona.A.Sattar started her career as an entrepreneur an exporter of ladies garments. In just five years of start of her business she had good clientage in asian community of U.S and U.K ,the company dealt in formal and semi formal Asian dresses. i am also working as CEO of Sattar Enterprises. I established this business in 2007 and exporting salt products to different countries. Sattar Enterprises are manufacturers of Himalayan rock salt lamps in hundreds of beautiful designs also manufacturers of Himalayan crystal rock salt licks in Pakistan for horses, cows, buffaloes, cattle, sheep, camels & Pet animals licking salt. Rock salt is commonly used to line roads in colder climates to help lower the melting point of water and reduce icing. Salt bricks and tiles are available in standard and customized sizes. These products are used as decorative items and as healing agents in different allergies and for asthmatic patients. Other products like edible table salt. PVD Salt, Salt Mash, De-icing Salt, Animal Licking salt etc. Target markets for our products are Europe, US and cold climate countries.
For development of women entrepreners i am working as Project Manager Women Business Incubation Center (WBIC), Lahore since 2006.I am responsible for making and implementing plans and projects for women to enhance their skills and make them self sufficient in their earnings. I am also responsible for arranging training programs and seminars on different business and social issues for women entrepreneurs. I also conducts /arranges counseling sessions for their capacity building and self grooming for women.
As Project Manager WBIC with in three years more than 2000 women from different part of the country especially rural areas seek guidance and counseling that how can they start their business. Provide them complete information of business.
Provide guidance for product development, after evaluation of the skills and products of WEs provide them business links of the local and national market. Women entrepreneurs who live in remote areas but have good skill are given counseling to meet the quality standards and trends of big cities and latter on provide market links to sell out their goods. The WEs living in remote rural areas of Pakistan like Haripur, Chakwal, Peshawar, Pindi Bhatiyan, Hafiz bad were given orders for handicrafts, woolen shawls and other stuff. They are also provided the business links of wholesale local markets.
To provide them good outlets and market exposure arrange exhibition and fairs in Lahore and other cities of Pakistan. Women Entrepreneurs are also informed about international fairs and exhibitions. They are facilitated by providing good events hotel reservation, air fairs shipment details etc. Provide links to women entrepreneurs of different lending agencies, micro finance banks, NGOs etc to get loans and funding to start or establish their businesses.Women who need small loans are guided towards these banks, NGOs and agencies to get small loans they are also facilitated if they require some legal guidance in this regards.

My Passions:
To work for gender development and empowerment in pakistan

My Challenges:
gender equity

My Vision for the Future:
To develop entrepreneurship in pakistan to that extend which will have a major role in te economy of the country

My Areas of Expertise:
Gender Development Specially in Economic Field