In its very beginning, Movember was a relatively small movement started as a health support group in Adelaide. Back in 2004, it was a one of a kind community reflecting the issues of the common man - his psychical and mental state, his self-esteem and life management skills. Along with many other causes, the 40-man movement fought for justice and equal rights. The movement quickly managed to kick off a massive approach towards the continents in the Northern Hemisphere, because of its controversial, yet engaging marketing strategies. Just few years after its outset, it reached a large number of countries across the ocean, managing to raise more than $70 million in donations. Still, ...
What Stands Behind the Success of the Mo' Bros?
The main key to their amazing achievements is hidden in their ability to build a community. Bringing people together in the name of one cause can be a powerful tool. And what they did that most haven't accomplished is passing through racial and gender conflicts to create an equally strong society which cares about its members. Movember isn't just a "bro hub", but a community of diverse people joint by the idea of bringing something better to the world. Despite the otherwise negative aspects of the causes which tie those people together, the Movember association is built by positive minds which are creatively unfolding the opportunities which the open social network gives them.
Everyone Can Join!
Through the years, Movember developed into rather friendly, locally-based competitions challenging both youth and elders. While growing a well-groomed mustache is one way to bring the cause to people's attention, many young members and women adopt a more creative approach towards popularizing the cause. Even companies, such as Paul's Cleaning Sydney, have figured out a way to send their message via engaging visual content, such as these posters.
Why Joining Movember 2014?
Movember is all about bringing hope and caring about the ones you love and every little bit of help, adds up to the whole project development. And even tho you might not completely recognize yourself in this movement's cause, there will always be a father, son, parent or friend you will identify in the issues this cause enfolds. If you believe in a better feature and are willing to devote yourself on a greater cause, try making a change this November. It is never too late to make the first step, all it takes is desire to help and change others's life for good.
Useful Movember Links
Official website: http://movember.com
Movember Instagram: http://instagram.com/Movember
Prostate Cancer Foundation Australia: http://www.prostate.org.au/