funding for women's activities

A few months ago I found a website that offered a spelling game and you earned rice for correct answers. The organization gave rice to some agency for distribution as mostly needing it. The organization handling the rice used this to satisfy their share holders wish for a social use of some of their profits. I've had this in the back of my mind. Why can't an interesting game be designed for web users, connect with a large corporation that buys and handles rice and ask them to send it to wherever we decide? Somehow, there must be a way to earn dollars instead of rice. Does anybody have any ideas?